Welcome to my Business Blog: LBS Consult

Libby Baker Sweiger

I just received an email from someone I worked with a while back doing cold-calling. Our marketing efforts were focused on cold-calling and the venture, as it happens, was not very successful. My involvement was brief as my business grew, I couldn’t help out in his start-up venture any more. He just asked me the BIG question: Are social media tools, blogs, email blasts and websites the way to market?

My answer is a resounding “YES!”

A year ago my business was focused on two things: publicity and sales lead generation or cold-calling for companies. Now it is completely focused on publicity and social media marketing. Social media marketing it is what companies need and want. So I am providing it. Fortunately I have been on social media sites for over 5 years and focused heavily on them for the last two and a half years. I have learned a lot. I am not a social media expert — no one is — and I caution you about people who call themselves one. The landscape is changing too quickly for anyone to be an expert. I say I am an internist, a practitioner, but I am still in school! Social media graduate school I call it. It means I am online absorbing the information as quickly as possible that is out there and using it to help my clients with their blogs, websites, Facebook pages, and soon the upcoming beta testing for companies on Google Plus!

Every day is a new adventure. The days of one way communication with your customers is over. With social media you engage and they respond. Or they tell you something (a problem, an issue, kudos) and you respond, in real time or as close to it as you can.

Will social media get you the sale? It will build relationships with your customers and help them to have a stake in the success of your company. They become invested in your product or service by the relationship you have established with them. It takes time for these relationships to grow, but the question is answered more thoroughly by saying this:

Social Media, Websites, Blogs all forms of interactive communications will build relationships with your customers and get you the sale now and for many years to come.

Participate. Dive in! Any questions? Need help taking the plunge? Just call your friendly social media coach: Me! at 952-426-1505.

Thank you for your time and readership, let’s get to know each other better! Please comment!

“Since there is nothing so well worth having as friends, never lose a chance to make them.”
Francesco Guicciardini

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